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Selling the American Muscle Car: Marketing Detroit Iron in the 60s & 70s Auto Accessories of America

Original price was: $ 42,99.Current price is: $ 25,79.

SKU: mode_7059935985782 Category: Uncategorized Tags: Books, Books & Media, C1, C2, C3, C4, C5, C6, C7, C8, Corvette Restoration, Enthusiast Book, Instructional Books, Literature & Repair Manuals, Parts

Description
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Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.

Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of “Win on Sunday, Sell on Monday.” Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge’s Scat Pack, AMC’s Go Package, and Ford’s Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer’s attention, and gimmicks and tactics ranged from comical to dead serious.
Selling the American muscle car.
192 pages.
10 x 10 hardback.
290 color illustrations.
145 black & white illustrations.

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It is important to note that orders with multiple items are subject to a processing period that is based to the item.

We will thoroughly inspect all items ordered before shipping. The majority of orders will be shipped within 48 hours. The delivery time is between 3-7 days.

Returns

The stock is constantly changing. It's not entirely managed by us since we are involved with multiple organizations, such as the factory and the storage. Therefore, the actual inventory could alter at any time. It is possible that you will not receive your order once it has been placed.

Our policy lasts for a period of 30 days. We will not exchange or refund your order if it has been 30 days since you purchased it.

You can only return a product in the event that it is not used and in the same condition as the day you received it. It should also be returned in its original packaging.

Selling the American Muscle Car: Marketing Detroit Iron in the 60s & 70s Auto Accessories of America

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